We are so excited to launch our new coffee brand, White Rabbit Coffee. We chose a Direct Trade Specialty roaster for our beans to ensure the highest quality and freshest coffee we could offer.

Direct trade emphasizes direct communication between the roasters and the farmers which bypasses middlemen. This improves transparency, sustainability and equity within the supply chain. We know where our coffee comes from, how it was produced, and who produced it. Every step of the process is deliberate and transparent.